We were approached by Dutch Agency Terra to produce an animation system to represent their brand identity package for US apparel and sports entertainment company Fanatics and their new loyalty platform FANATICS ONE.

Following an initial development stage, we honed in on a kinetic system that featured a vintage scoreboard inspired, flipboard system and some subtle use of embossing and motion to deliver an understated, yet premium feeling package for Fanatics in-house motion team to use as a reference point.